Requirement for a Real Estate blog


What do I require for a real estate blog.The design structure and the right domain for the blog. can a blog do it in place of full website? I really need this blog to function perfect I just got the contract and I have never design that category of blog before. What platform will be right for the design like blog or wordpress? How will the SEO work, the right template and tit will be very okay if advice and other contribution can be made and how much can I charge on that?

Thank you.