Is Schema Tags integration Important for Blogger Sites?


#1

I would like to ask that most of blogger blogs installed schema.org and wordpress too. Somewhere i seen, that schema is included for robots, someone says, it would help in google rich snippet authorship displaying and removal of hatom errors…etc

Is it really play some worthy when comes to SEO…Is it there installed on MBT official site… Know from you thanks.


How to include Schema/Rich Snippets in my blog?
How to include Schema/Rich Snippets in my blog?
#2

Yes schema tags helps search robots to better understand the structure of your site. Different frameworks have different data structure so it is very important we create a standard that could be used by both search robots and social media networks to display rich snippets of our sites like displaying the correct title, description snippet, thumbnail image, blog logo and blog title.

We surely have implemented this on MBT and we have written a tutorial too on how to fix structured data errors in blogger.

Update: To create rich snippets for social media networks like Facebook you can try the following opengraph tags

Install OpenGraph tags in Blogger blogs

To install OpenGraph tags on your blog follow these steps:

  1. Go To Blogger > Template > Edit HTML
  2. Backup your template
  3. Paste the following Open Graph tags just above
  <b:if cond='data:blog.pageType == &quot;index&quot;'>
  <meta expr:content='data:blog.pageTitle' property='og:title'/>
  <meta content='blog' property='og:type'/>
  <b:else/>
  <meta expr:content='data:blog.pageName' property='og:title'/>
  <meta content='article' property='og:type'/>
  </b:if>
  <meta expr:content='data:blog.canonicalUrl' property='og:url'/>
  <meta expr:content='data:blog.title' property='og:site_name'/>
  <b:if cond='data:blog.postImageThumbnailUrl'>
  <meta expr:content='data:blog.postImageThumbnailUrl' property='og:image'/>
  <b:else/>
  <meta content='http://downloads.mybloggertricks.com/logo.png' property='og:image:src'/>
  </b:if>
  <b:if cond='data:blog.metaDescription != &quot;&quot;'>
  <meta expr:content='data:blog.metaDescription' name='og:description'/>
  </b:if>

Replace http://downloads.mybloggertricks.com/logo.png with your blog Logo URL.

That’s it! :smile:


#3

Thanks for your kindly reply,

As we already know about this, we also Called it facebook open meta graph…

I am actually talking about this…check the below html statement…which most of bloggers sites included either in the post title or blog posting…

Let me clear about this one…here most of sites using the schema.org not on the header section.

div itemtype="http://schema.org/BlogPosting" itemscope="itemscope" itemprop="blogPost"class="post hentry"><div class="post hentry">

#4

Schema markup is very useful for Blogger websites and all websites in general. The main reason you don’t see many websites implementing it, is because a lot of webmasters simply don’t know how, or that they are too lazy to go in and add the code. Google does not currently place a lot of weight on Schema because it is focusing on social networking and backlinks as the strongest signals right now.

However, I think that in the future Google is going to realize that we can’t have funny videos with misleading titles showing up in the search engines (which happens a lot on Facebook) and instead will turn to Schema to help interpret the data.

So yes implementing it is useful and might be more useful in the future it’s just a matter that not many people are unaware, or are too lazy to do it.


#5

I did mention about the use of both schema tags and Facebook OpenGraph tags in my first reply. You are referring to microdata types i.e.:itemscope , itemtype and itemprop, which I already explained in my tutorial here:

The new blogger templates have them added by default and you can also add them to enclose your post body in it but I don’t find it quite useful because search engines today are way mature and can recognize a blog post. The best you can is to add itemtype for Person.

In the structured data errors post we used the microdata about blog author “Person”

<span class='post-author vcard' itemscope='itemscope'  itemtype='http://schema.org/Person'> 

This is one popular use of microdata in blogger to produce rich snippets in search results


There are many semantic markup described in http://schema.org. Search engines rely on these markups to improve the display of search results. microdata can be used differently based on a site’s structure. For example if you are running a movie blog with movie reviews, you will apply itemtype movie

<div itemscope itemtype="http://schema.org/Movie">

Similarly you will use different item types for books, Recipe and TV serries etc.

How Schema tags effect Search Results?

This is the output of that slight change you make in HTML

Some commonly used item types:

  1. Book, Movie, MusicRecording, Recipe, TVSeries
  2. AudioObject, ImageObject, VideoObject
  3. Event
  4. Organization
  5. Person - used in blogs MUST!
  6. Place, LocalBusiness, Restaurant
  7. Product, Offer, AggregateOffer
  8. Review, AggregateRating

Hope that clarifies things for you. For blogger, we have already shared the tutorial which you can apply to you blog


#6

Thanks Bundles it cleared to me now…


#7

UPDATE:

I just explained in full detail on how to install schema microdata tags on blogger in this post


#8

yes schema tags are important. luckily blogger has already got that covered for you. :smiley: