If you are not original owner of software:
First of, you are doing blogging in wrong fields, because I think, you are not the creator of software, you just sharing other stuff, and I am 100% sure, if you rank over the original developer, then you might lost your blog because of copyright issue, or you will get penalty from google, once your blog is getting good organic traffic. So be creative, if you want to become good blogger.
If you are developer of that kind software: In case, you don’t need to add about product page every time in your post, just add the about product navigation menu at the top of page, or mention link about that, for various version. You should check sourceforge.net and some github repository, you will get idea, how they do it, with various version of software.